Guarantee:
March Madness
Agency: Omnicom Group (Critical Mass, BBDO, Dieste)
Role: Senior Designer
Everyone knows March Madness is one of the most unguaranteed tournaments in sports. To spread the word of AT&T’s reliable guarantee, we went out and challenged fans to see what, if anything, they could actually guarantee in the month of March.
AT&T’s guarantee made its way over to CBS brackets too. We tapped Blake Griffin and Joe Mande, to be our “Guarantee Guys” and help provide some comedic relief for our users’ brackets.